Choosing the Best Place to Purchase Auto Glass Leads
Windshield lead generation can be a major problem, especially in the auto glass industry. In fact, windshields account for more than half of the manufacturing process expenses in many cases. The high cost of labor and replacement parts, together with the need to keep up with increased production, make replacing windshields a costly proposition for all businesses. In addition, some states have passed bills that require car manufacturers to use approved lead brands when replacing windshields, and some states are even banning the use of lead in auto glass.
Fortunately, there are many excellent alternatives to lead generation. Lead free material is vastly more cost effective than lead-based material, both in terms of materials and delivery time. Glass and non-glass repair leads are now much more affordable than they were just a few years ago. In addition, there are many companies in the automotive repair business that are using only approved lead materials.
However, the costs and delivery times associated with leaded auto glass may put off the majority of automotive-savvy consumers. There are a number of factors that should be taken into account before choosing to purchase recycled glass or non-recycled glass leads. First, you should identify a company that recycles glass. This will ensure that your windshield replacement or other parts and services are conducted by an environmentally conscientious company. As with any product or service, you should always inquire as to whether or not the company you choose recycles glass. This will help ensure you receive the best value for your money when choosing to purchase auto glass repair leads.
You should also ask about the lead generation and transportation of the leads. Some leading glass distributors and manufacturers will ship the windshield leads in-house. Other lead providers will provide you with a full truck load of hot new leads upon arrival at your dealership. While it is certainly preferable to receive your new leads in-house, if cost is an issue, you may be better served by a leading glass distributor who will ship the leads for free.
You should inquire as to the lead quality of each individual lead. Not all lead generation companies produce high quality leads. Many dealerships simply accept the lead generated by the first company that ships them. You should inquire as to the lead quality of each lead to ensure that you receive high quality, low cost leads.
Your windshield lead generation needs to include a plan for follow up support. Nothing is worse than purchasing a huge bunch of leads only to not be able to sell a single one. Follow up support is vital to the success of your windshield lead generation program. You want to make sure that you can answer any questions that may arise from potential customers.