Four Strategies For Windshield Marketing For The Auto Glass Industry
Having an appealing, stylish and modern looking car is the ultimate goal for all car dealers, it’s during this time frame that many car shoppers make the decision to purchase a new or pre-owned vehicle. The first impression a customer has when they drive a car is often based off of the exterior design and many car dealers will try and accomplish this by creating the most appealing appearance possible for their new car sales. With the advent of the internet it’s become easier than ever to find everything you need to instantly improve the look of your vehicle from the inside out, this includes a custom paint job and a windshield that will also attract more attention. If you’re in the market for a new vehicle it’s crucial that you take the extra few minutes and ensure your dealer has a custom-designed on-lot inventory presentation featuring your new ride, this will not only impress potential buyers but can also help speed up the decision making process.
One of the most effective methods of enticing consumers to look at your vehicle is with a catchy on-lot inventory presentation using the latest QR Code or SMS Short Code. Consumers are quick to scan a phone number or receive a short text message if they have spotted a car they like, whether it be because of its looks or overall performance. An SMS or QR Code directly on your potential customer’s windshield provides them instant access to information about your car and allows you to connect with potential buyers more easily.
Not all windshields are suited for on-lot windshield marketing campaigns, which is why there are special signs for commuters in various markets around the country. Commuter areas are places where commuters travel to work everyday and depending on which area you live, you may find many more drivers taking the same route each day than you normally would. A great way to target commuters is to place a QR Code or SMS Short Code on every automobile that passes your business. Consumers who use public transportation to get to and from work will immediately see your QR codes or SMS short codes and will most likely give you a call or drop by. Once a commuter lets you know that she plans to buy your car, you can then take your promotion campaign to the next level!
Another great way to incorporate direct marketing into your windshield marketing strategy is to offer your customers discounted coupons for your products. Many people make the mistake of trying to sell car accessories and other items in the hopes of getting a large discount from their local retailer, but this rarely works out well. The best thing for you to do is to create a website, complete with a sales page where you can provide coupon codes for your customers to enter so they can save money on the products they need.
The last method in our four-part series on windshield marketing for the auto glass industry is through social media. Social media allows you to connect directly with consumers who are interested in what you have to say. In addition to building customer loyalty and allowing you to see what your demographic is, social media also allows you to learn what your competitors are doing to promote their business. This is because millions of people use Facebook each day and many of them are likely to be interested in saving money in any number of ways, so by advertising on the site you can easily get the word out about your services and increase the amount of business you receive.
Hopefully you can see how easy it can be to expand your windshield marketing campaign beyond traditional forms of advertising. Even if you already have a website, it is always a good idea to have some flyers or a few posters printed up that provide more information about your company and your services. You can also go into different trade shows and expos and hand out brochures or flyers to people who pass by. Whatever method you choose, remember to always advertise in a way that is fun, interesting, and helps potential customers to remember you and your company.